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There’s little worse when looking to upgrade your knicker drawer than trawling from site to site, comparing brands with a thousand tabs open, only to be left disappointed.
Luckily for us, Ann Summers, the iconic underwear and sex toy retailer we all know and love, has just announced the opening of their brand-new online retailer where you can shop all your favourite underwear brands in one place.
The site in question? Knickerbox.
Set to be the ultimate ‘House of Underwear’, this lingerie-specific site will house all your favourite brands – launching with 15 staple favourites including Calvin Klein Underwear, Curvy Kate, Lemonade Dolls and more, making it the go-to destination for stunning pieces you’ll treasure.
You’ll also find big name brands in lounge and nightwear, including Chelsea Peers and Sloggi, as well as pregnancy and maternity underwear and shapewear brands.
And of course, this includes existing best-selling Ann Summers lingerie lines, as well as Knickerbox’s own in-house lingerie brand, KBX.
Boasting stunning quality pieces with an affordable price-tag, the KBX range will feature stylish lingerie sets, bralettes, bodies, loungewear, nightwear and more – the perfect way to add elevated pieces to your wardrobe for less.
Think: delicate lace detailing, feminine touches, minimal and modern sheer mesh styles and buttery soft nightwear, all in a mix of chic pastel colourways, splashes of animal print and classic monochrome styles.
What could be better?
From trending styles to more practical pieces for every day, Knickerbox is set to be the destination for easy, enjoyable lingerie shopping.
And the best part? When you sign up to the Knickerbox newsletter, you’ll score 15% off your first order. Result!
Intrigued? We thought you’d be. Explore a few of the brand’s best-sellers below, as well as some pieces we’ve already got in our baskets.
KBX Dolly Bandeau Bra – Mid Pink
This non-padded bandeau bra features an elasticated underband for gorgeously soft support, with a chic, delicate scalloped lace edge for the perfect feminine touch. It's also been designed with a v-wire at the front and adjustable shoulder straps, ensuring the perfect fit every time you slip it on.
shop £24
KBX Dolly Brazilian – Mid Pink
Match up your look with the KBX Dolly Brazilian, a low-rise pant boasting an elasticated waistband, narrow side straps and a delicate scalloped edge lace.
shop £12
Kat the Label Sofia Non Pad Plunge Bra – Blue
Embrace dainty detailing with this Sofia Non Padded Plunge Bra from Kat the Label. Boasting sheer embroidered tulle cups, satin bow detailing and the most adorable custom made floral design, this is a stunning piece you'll struggle to keep to special occasions.
shop £60
Nudea The Midi Shirt Stripe – Blue
Looking for the perfect night shirt? This gorgeous piece from Nudea has been made from organic cotton for a comfortable and versatile fit that would look as chic paired with a sleep mask as it would with jeans. It boasts a relaxed, classic silhouette with mother-of-pearl buttons and a lightweight finish, perfect for warm nights.
shop £45
KBX Louisa Thong – Dark Blue
Slip into this effortlessly sophisticated Louisa Thong from KBX, boasting intricate lace with folded micro-ribbed trim. Gently hugging your body for a comfortable yet flattering finish, this barely-there design is perfect for everyday wear and special occasions alike.
shop £10
KBX Louisa Ribbed Longline Triangle Bra
Make a stunning statement in this Louisa Ribbed Longline Triangle Bra from KBX, a chic bralette set to become a staple in your intimates drawer. It boasts soft, non-wired cups for subtle support, an elasticated underband detailed with intricate lace, and adjustable shoulder straps for the perfect fit.
shop £20
KBX Jessica Sweat Jumper – Ivory
Looking for the ultimate, comfy sweatshirt for lazy days and errand runs? The KBX Jessica Sweat Jumper is all that and more. The chic piece has been cut to a relaxed shape, boasting a rounded neckline, long sleeves and ribbed cuffs.
shop £28
KBX Zadie Brazilian – Coral
Elevate your basics with the Zadie Brazilian from KBX. Made from a soft-touch and breathable mesh fabric, it features an elasticated v-shaped waistband that sits low on the hips, while the cutout at the centre back adds a sexy touch.
shop £8
KBX Zadie Non Pad Plunge Bra
This classic design from KBX is an excellent choice for everyday wear. The non-padded plunge bra features semi-sheer cups and an underwired design for an uplifted and natural shape, while the shoulder straps boast an adjustable clasp to convert to a racerback style for multi-wear style.
shop £16.00 – £18.00
Wild Lovers Romi Bra – Pink
Special occasions deserve something stunning, and this Romi Bra from Wild Lovers is exactly that. In a balconette style made with delicate floral lace, this bra features a picot trim to the edges and a little satin bow in red to the centre, pairing beautifully with the bright pink design.
shop £32We’ll take everything.
And remember, when you sign up to the Knickerbox newsletter, you’ll score 15% off your first order. Winner winner.
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